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Here is what I learnt from the book, [This is marketing by Seth Godin]

• Imagine you are shouting out to a larger crowd hoping that everyone will listen to you but that's not always going to happen.
• This is what is happening in today's marketing too. Only the true ones will care and rest moves on..
• So instead of picking up the biggest possible market which is with a heavy competition, you pick up the ones who get you— the ones who share your values.
• These are the people who’ll stick around, share your work, and help you grow.

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Here are some of the key takeaways

• Avoid trying to reach everyone
• Focus on the smallest group who will truly care.
• Speak directly to their values and needs.
• Earn loyalty by delighting this audience.

In the 1990s, Seth needed a group of engineers and a million dollar budget to just write an email to a million people. But today, I’m sitting here writing this newsletter to you and it didn’t cost me a thing.That’s the power of modern marketing, you don’t need a million-dollar budget or a huge team to reach the right people. All you really need is to find your true audience.

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